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Commercial Real Estate , The Economy

Flight to Quality: Why Arizona Businesses are Inspiring a Premium Tier of Class A Office Space

By Jonathan Keyser
September 04, 2025

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Flight to Quality: Why a New Tier of Class A Space is Emerging

In today’s dynamic commercial real estate (CRE) market, one theme is cutting through the noise: the flight to quality.Across Arizona, business leaders and tenants are demonstrating a clear preference for newer, better-located, and amenity-rich assets—especially in the face of economic uncertainty and shifting workplace strategies. Reiterate the return to work. A 2024 KPMG survey of 1,300 U.S. CEOs found that 79% of CEO’s expect employees to be in the office full-time within three years. As return-to-office mandates become more popular, premium Class A buildings are leased in an effort to soften the policy adoption and cater to employee comfort.

What “Flight to Quality” Means

Arizona Commercial Real Estate | Arizona Tenant Advocate | rent office phoenixThe phrase “flight to quality” describes the movement of capital and tenants away from older, less efficient properties into Class A buildings and prime locations. It is less about chasing prestige and more about minimizing risk and maximizing long-term value. For businesses, this may mean higher upfront rent but lower operating costs,

stronger employee attraction, and more resilient occupancy.

 

Why Arizona Is at the Center of the Trend

Arizona’s commercial real estate market is uniquely positioned to illustrate this behavior. Phoenix, Tempe, Scottsdale, and Chandler are home to new clusters of Class A office space, fueled by overwhelming demand by tenants for this class of space. As companies from around the world flock to Arizona, we are witnessing in real time a shortage of Class A signature properties. What would have been unheard of even 12 months ago, developers are now making plans to develop new Class A properties on a speculative basis as a result of the shortfall.

 

In the office sector, while older Class B and C properties continue to struggle with vacancy, Class A towers in Phoenix’s core submarkets remain highly competitive. Many Class B and C properties are being evaluated for the viability of major overhauls to accommodate this “flight to quality” trend. Tenants are demanding more from each square foot—whether through sustainability features, integrated technology, or collaborative design.

 

Industrial real estate tells a similar story. Companies reshoring production or expanding distribution networks are seeking state-of-the-art facilities with advanced power, cooling, and logistics capabilities. Outdated warehouses cannot accommodate these requirements, leading occupiers to prioritize premium assets despite higher costs.

The Bottom Line

The Arizona CRE landscape is no longer about simply “location, location, location.” The new paradigm is “quality plus location.” In uncertain times, the safest move is often the smartest one—a flight to quality. And as tenants pursue this shift, they should also negotiate lease clauses that provide flexibility—such as options to expand, contract, or share in rising costs—so their real estate can adapt as business needs change.

 

Looking for help navigating this trend or negotiating your lease agreement? Keyser is here for you. Call us at 602.9.KEYSER or email info@keyser.com.

 


FAQs on the Flight to Quality in Arizona CRE

  1. What does “flight to quality” mean in commercial real estate?

    It’s the shift of tenants and investors toward newer, well-located, and amenity-rich Class A properties. The move prioritizes long-term value, employee attraction, and operational efficiency—even if it means higher upfront costs.
  2. Why is Arizona at the forefront of the flight to quality trend?

    Arizona’s business hubs—Phoenix, Tempe, Scottsdale, and Chandler—are attracting global companies seeking premium office space. Demand has outpaced supply, prompting developers to plan speculative Class A projects to meet tenant needs.
  3. How does the return-to-office movement impact demand for Class A buildings?

    With 79% of U.S. CEOs expecting full-time office attendance within three years, companies are leasing premium Class A properties to ease policy adoption. These buildings offer the comfort, amenities, and flexibility that help employees embrace the return to office.

Arizona Commercial Real Estate | Arizona Commercial Real Estate | Rent Office Phoenix | Phoenix Tech Companies

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Jonathan Keyser

Jonathan Keyser is the Founder and Managing Partner of Keyser Commercial Real Estate(http://www.keyser.com/), which has become the largest commercial real estate firm of its kind in Arizona. Jonathan is also a Founding Partner of Exis Global, which today has over 580 people worldwide representing exclusively occupiers of commercial real estate. He is also the founder of a small investment fund that invests in emerging technology companies within Arizona, to support and help grow the startup ecosystem in the state. Jonathan was recently named "The Commercial Real Estate Disruptor" by USA Today and he is a #1 Wall Street Journal Best Selling Author, for his Best Selling Book, “You Don’t Have to be Ruthless to Win”. He has also been named a "Top Social Capital CEO" by the International Business Times, is a highly sought after keynote speaker, is widely recognized as a thought leader featured in hundreds of articles, publications, and podcasts, and has been named a "Top 20 Virtual Keynote Speaker" nationally. As an entrepreneur, Jonathan has built KEYSER into an eight-figure firm named recently as one of the Top 50 Most Trustworthy Companies in America by The Silicon Review. Jonathan is also one of the most connected business leaders in Arizona. He is an active member of Greater Phoenix Leadership (consisting of the region’s leading CEO’s), and he is also a member of Young Presidents Organization (YPO), Chief Executive Organization (ceo), and the Million Dollar Speaking Group (MDSG) within the National Speakers Association. With almost 30 years of experience in the Commercial Real Estate Industry, Jonathan’s firm represents occupiers of space exclusively, both domestically and internationally across a broad range of industries. Jonathan is sought out by companies around the world for his real estate expertise and business acumen. He is particularly good at identifying creative strategies to align real estate with business requirements, designing and implementing unique solutions to complex real estate challenges, and solving Landlord / Tenant conflicts where negotiations have deteriorated in the face of rising hostilities. Jonathan is happily married to his wife Susanna, and has 5 kids with one on the way. His mission is to change the business community through selfless service, and his entire firm is built upon this philosophy. Jonathan is known throughout the business community as someone who loves to help others, and who goes out of his way to be of service to people across the community.

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