---
title: It Couldn’t Be Done
description: It Couldn’t Be Done by Edgar Allen Guest is a defining poem we use at Keyser to describe our past, present and future success.
image: https://blog.keyser.com/hubfs/Stock%20images/startup%20business%2c%20software%20developer%20working%20on%20computer%20at%20modern%20office.jpeg
---

[The Keyser Culture](https://blog.keyser.com/topic/the-keyser-culture)

# It Couldn’t Be Done

[By Jonathan Keyser](https://blog.keyser.com/author/jonathan-keyser)

 April 20, 2015

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## IT COULDN'T BE DONE

##### - BY EDGAR ALBERT GUEST

Somebody said that it couldn’t be done  
But he with a chuckle replied  
That “maybe it couldn’t,” but he would be one  
Who wouldn’t say so till he’d tried.  
So he buckled right in with the trace of a grin  
On his face. If he worried he hid it.  
He started to sing as he tackled the thing  
That couldn’t be done, and he did it!

Somebody scoffed: “Oh, you’ll never do that;  
At least no one ever has done it;”  
But he took off his coat and he took off his hat  
And the first thing we knew he’d begun it.  
With a lift of his chin and a bit of a grin,  
Without any doubting or quiddit,  
He started to sing as he tackled the thing  
That couldn’t be done, and he did it.

There are thousands to tell you it cannot be done,  
There are thousands to prophesy failure,  
There are thousands to point out to you one by one,  
The dangers that wait to assail you.  
But just buckle in with a bit of a grin,  
Just take off your coat and go to it;  
Just start in to sing as you tackle the thing  
That “cannot be done,” and you’ll do it.

*Learn more about the [Keyser Culture](http://KEYSERCO.COM/the-culture/) and how we are driven to do what "cannot be done."*

[All posts](https://blog.keyser.com)

[Jonathan Keyser](https://blog.keyser.com/author/jonathan-keyser)

Jonathan Keyser is the Founder and Managing Partner of Keyser Commercial Real Estate, which has become the largest commercial real estate firm of its kind in Arizona. Jonathan is also a Founding Partner of Exis Global, which today has over 580 people worldwide exclusively representing occupiers of commercial real estate. He is also the founder of a small investment fund that invests in emerging technology companies within Arizona, supporting and helping to grow the state's startup ecosystem. Jonathan was named “The Commercial Real Estate Disruptor” by USA Today. He is a #1 Wall Street Journal Best Selling Author, for his book, “You Don’t Have to be Ruthless to Win”. Jonathan is a highly sought-after keynote speaker, is widely recognized as a thought leader, has been featured in hundreds of articles, publications, and podcasts, and has been named a “Top 20 Virtual Keynote Speaker” nationally. As an entrepreneur, Jonathan has built Keyser into an eight-figure firm, which was named one of the Top 50 Most Trustworthy Companies in America by The Silicon Review. Jonathan is also one of the most connected business leaders in Arizona. He is an active member of Greater Phoenix Leadership, Young Presidents Organization (YPO), Chief Executive Organization (ceo), and the Million Dollar Speaking Group (MDSG) within the National Speakers Association (NSA). With almost 30 years of experience in the Commercial Real Estate Industry, Jonathan’s firm represents occupiers of space exclusively, both domestically and internationally across a broad range of industries. Jonathan is sought out by companies worldwide for his expertise in real estate and business acumen. He is particularly skilled at identifying creative strategies to align real estate with business requirements, designing and implementing unique solutions to complex real estate challenges, and resolving landlord-tenant conflicts where negotiations have deteriorated due to rising hostilities. Jonathan is happily married to his wife, Susanna, and has six children. His mission is to change the business community through selfless service, and his entire firm is built upon this philosophy. Jonathan is known throughout the business community as someone who loves to help others and who goes out of his way to be of service to people across the community.

[** ](https://jonathankeyser.com/) [** ](https://www.linkedin.com/in/jonathankeyser/)

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