Enchantment by Guy Kawasaki
This book is an extraordinarily powerful book, much more so than I anticipated when I first picked it up. My favorite part of the book is that as it describes how to enchant people (or enroll them in what you are wanting to enroll them in), it was made very clear that to really be able to effectively enchant an entire marketplace, you have to be very authentic, not self-serving, and be truly passionate and fully enrolled in anything you wish to enroll anyone else in. Otherwise, people can sense the inauthenticity, and not only are they not enchanted, but now they see you for the charleton that you are.
This book was an extraordinary read for me, because it helped reinforce in my mind how powerful and necessary our mission is here at Keyser as we strive to transform our industry and the world through selfless service. It validated a great many things that we are already doing as well as gave me fresh ideas for other ways we can help to spread our mission and purpose to the world. I would recommend this book to anyone trying to accomplish something great in life, particularly if it requires other people to help you accomplish them.