Keyser Blog | Commercial Real Estate Advocates

Goodmans Office + Culture

Written by Jonathan Keyser | 8:40 PM on February 2, 2015

To help show entrepreneurs the effect an office space has on productivity, Keyser is shining the spotlight on organizations who place a high priority on their company culture. Today's feature is on Goodmans, the largest office furniture dealer in the Southwest and one of the top three largest Herman Miller dealers in the world.

The Goodmans culture is one of independence, creativity and service. They embrace change and encourage innovation. To support their culture, the Goodmans environment is open with an abundance of private areas in varying sizes to accommodate impromptu touch down chats as well as large group meetings.

In this post, we'll highlight some of the unique aspects of the Goodmans culture, as well as showcase their unique LEED-CI certified office space.


The Goodmans work environment was designed intentionally to foster collaboration, focused heads-down work as well as formal business meetings. This flexibility allows each team member to customize their day and work in a space that is appropriate for each activity. The ability to change their environment to fit each task keeps Goodmans employees inspired and creative in their approach to customer needs and the solutions they bring to the table.


"The most important thing in a room is not the furniture - it's the people." This sentiment runs true at Goodmans.


When Goodmans first started it's business in Phoenix sixty years ago, it started on Grand Avenue. Today, the bar at Goodmans pays homage to it's roots by naming it the Goodmans Grand Avenue Bar.


Flexibility is everything. The right space for each activity empowers team members to do their best work which directly translates to better customer care.


Goodmans is a third generation owned business. A picture of the first two generations is made up from pictures of employees that have worked at the company over the last sixty years.


Everything has a colorful, vibrant feel in the Goodmans Family Room.


Place where visitors can post up and get some work done.


Goodmans Parlor Room.


Several informal meeting spaces exist throughout the organization.


Natural light permeates through a hallway halfway through the building.


An exposed beam celebrates the accomplishments that Goodmans values the most: Best Places To Work, B Corp Certification, BBB Business Ethics and National Dealer Of The Year awards to name a few.


Goodmans vision statement.


Goodmans Vision, Mission and Values statement written by President & CEO, Adam Goodman.


Great story about Goodmans commitment to connectedness - one of it's core values.

A unique feature at the Goodmans Showroom is their Living Room. Adjacent to the entrance and furnished with Classic Eames pieces, this space not only puts people at ease which is critical for collaboration but the experience often changes the way Goodmans guests think what is possible in the functional business environment.


The story of Goodmans is the story of their family, beginning in 1931 when Edward and Anna Goodman opened a furniture store below their apartment in Philadelphia's Germantown neighborhood. When someone wanted furniture, they rang the Goodman's bell, and Edward, Anna or one of their two sons came down and opened the store.

Edward moved the family to Arizona in 1954 due to severe case of asthma and started shipping furniture from back East. Learn more about the Goodmans story here.


There are no shortage of chairs when you visit Goodmans.

Keyser would like to feature your organization and learn more about how your space has made an impact on how your company operates. If you'd like to be featured, please email Celeste Suarez. Keyser and our photographer will come to conduct a short, 15 minute interview about your company culture and photograph your office space. We'll then feature your answers and photographs on the Keyser blog and social media accounts...just like the post above.