Keyser
  • COMMERCIAL REAL ESTATE
    • OFFICE
    • INDUSTRIAL
    • EDUCATION
    • EMERGING TECHNOLOGY
    • HEALTHCARE
    • NONPROFITS
    • LAW FIRMS
    • AEROSPACE
    • GOVERNMENT
    • CONTACT CENTER
    • SEMICONDUCTOR
  • CASE STUDIES
  • OUR TEAM
  • OUR CULTURE
  • JOIN THE TEAM
  • RESOURCE CENTER
    • BLOG
    • PODCAST
    • FEATURED IN
    • AVAILABLE PROPERTIES
  • CONNECT

Leadership , Commercial Real Estate , Negotiating Commercial Real Estate

How Much Money Did You Leave on the Negotiating Table?

By Jonathan Keyser
March 03, 2026

How Much Money Did You Leave on the Negotiating Table?

It’s one of the most common—and costly—mistakes I see business leaders make.

They assume their lease was a fair deal because it felt like a negotiation.


But here’s the truth: just because you went back and forth on terms doesn’t mean you captured the full value that was available to you.

 

audio-blog-button-2

And in commercial real estate, missing that value can mean leaving six or even seven figures on the table.

 

Every lease has three layers:

 

  • The terms you see (rental rate, term length, square footage)
  • The terms you don’t think to question (operating expenses, escalation structure, renewal language)
  • And the opportunities you didn’t even know were on the table (tenant additional improvement dollars, additional free rent, termination rights, expansion options)

If you're not actively negotiating in all three layers, you're almost certainly overpaying—or missing out.

 

Most landlords are highly sophisticated and negotiate leases every day. They know how to protect their position and maximize long-term returns. And unless you have someone at the table with the same expertise—advocating only for your interests—you’re at a disadvantage.

 

Here’s what “money left on the table” often looks like:

 

  • You paid $2/SF more than could have been negotiated without realizing it—$120,000+ over five years
  • You accepted 4% annual escalations, costing you $160,000
  • You took a $70/SF tenant improvement allowance when $100/SF was being achieved by another tenant in the same building
  • You got minimal free rent, or you left a renewal option in your lease that strongly favored the landlord

This happens every day—even with highly capable leaders at the helm.

Why? Because commercial real estate isn’t their core focus. And most brokers don’t make it clear just how much is really negotiable.

 

If your broker also represents landlords (even on other deals), you may not be getting the full picture. That’s why we built Keyser the way we did. We only represent tenants. No hidden incentives. No mixed loyalties. Just straight strategy.

 

So—how much money did you leave on the table in your last lease?

If you’re not sure, let’s take a look.

 

Request a complimentary lease review

—

Keyser Commercial Real Estate
Tenant-Only Representation. No Conflicts. Just Results.
Scottsdale, AZ | Serving Clients Nationwide
(602) 9.KEYSER | info@keyser.com |
www.keyser.com

 

Frequently Asked Questions:

Q: What can I negotiate in a commercial lease?
A: Tenants often think the only negotiable items are base rent or term length—but in reality, almost every provision is negotiable, including operating expense caps, escalation structure, termination rights, subletting clauses, and tenant improvement allowances. Landlords typically propose standard forms, but most terms can be adjusted with the right leverage and representation.
Q: How long does it take to negotiate a commercial lease?
A: The process can vary dramatically—some deals happen in days or weeks, others take several months. Key drivers include market conditions, the size of the lease, complexity of terms, and whether negotiations start early enough to build tenant leverage.
Q: Which type of lease is right for me—gross, modified gross, or net lease?
A: Lease structure can significantly alter your long‑term costs. Lease types are often selected by the landlord:
  • Gross/Full-Service: Landlord pays most operating costs; tenant pays a flat rent—higher but predictable.
  • Modified Gross: Shared costs—tenant covers some utilities and taxes.
Net/Triple Net (NNN): Tenant pays base rent plus taxes, insurance, and CAM charges—lower base rent but larger variable exposure.
All posts
Jonathan Keyser

Jonathan Keyser is the Founder and Managing Partner of Keyser Commercial Real Estate, which has become the largest commercial real estate firm of its kind in Arizona. Jonathan is also a Founding Partner of Exis Global, which today has over 580 people worldwide exclusively representing occupiers of commercial real estate. He is also the founder of a small investment fund that invests in emerging technology companies within Arizona, supporting and helping to grow the state's startup ecosystem. Jonathan was named “The Commercial Real Estate Disruptor” by USA Today. He is a #1 Wall Street Journal Best Selling Author, for his book, “You Don’t Have to be Ruthless to Win”. Jonathan is a highly sought-after keynote speaker, is widely recognized as a thought leader, has been featured in hundreds of articles, publications, and podcasts, and has been named a “Top 20 Virtual Keynote Speaker” nationally. As an entrepreneur, Jonathan has built Keyser into an eight-figure firm, which was named one of the Top 50 Most Trustworthy Companies in America by The Silicon Review. Jonathan is also one of the most connected business leaders in Arizona. He is an active member of Greater Phoenix Leadership, Young Presidents Organization (YPO), Chief Executive Organization (ceo), and the Million Dollar Speaking Group (MDSG) within the National Speakers Association (NSA). With almost 30 years of experience in the Commercial Real Estate Industry, Jonathan’s firm represents occupiers of space exclusively, both domestically and internationally across a broad range of industries. Jonathan is sought out by companies worldwide for his expertise in real estate and business acumen. He is particularly skilled at identifying creative strategies to align real estate with business requirements, designing and implementing unique solutions to complex real estate challenges, and resolving landlord-tenant conflicts where negotiations have deteriorated due to rising hostilities. Jonathan is happily married to his wife, Susanna, and has six children. His mission is to change the business community through selfless service, and his entire firm is built upon this philosophy. Jonathan is known throughout the business community as someone who loves to help others and who goes out of his way to be of service to people across the community.

You might also like
Smart Selling: Balancing Speed and Value When Selling Commercial Property
Smart Selling: Balancing Speed and Value When Selling Commercial Property
March 03, 2026
Negotiating Commercial Property Purchases: 6 Key Considerations
Negotiating Commercial Property Purchases: 6 Key Considerations
March 03, 2026

Designated Broker
Jonathan Keyser

License Number
KEYSER, LLC

LC646225000

Privacy Policy

SERVICES
Commercial Real Estate
Business Advisory Services

ABOUT US
Our Team
Our Culture
Join The Team

RESOURCE CENTER
Blog
Featured In

LOCATIONS
Keyser World Headquarters
6400 E. McDowell Rd, Ste. 100, Scottsdale, AZ 85257

CONTACT

Business Inquiries
(602) 953.9737
info@keyser.com

Press + Media Inquiries
Olivia Garrett
ogarrett@keyser.com

JK-book_300_-1

JONATHAN KEYSER
Book a Speaking Engagement or Purchase the Book


Copyright © 2023 Keyser, LLC. All Rights Reserved.