For global organizations managing multiple leases across different cities or even countries, lease renewals can be complex and high-stakes. Each market operates under its own dynamics—local rental rates, vacancy levels, and landlord motivations—all of which can dramatically affect cost and flexibility. Successfully managing those renewals requires both scale and strategy. That’s where Keyser’s global, conflict-free platform stands apart.
Companies with distributed footprints—across the U.S., North America, Europe, and beyond—often face overlapping lease expirations and varied renewal terms. Coordinating these across borders requires not just administrative oversight, but a unified strategic approach that aligns every real estate decision with the company’s long-term business objectives.
Traditional brokerage firms, many of which represent both landlords and tenants, may have large networks but can also face dual-agency conflicts that limit full advocacy for the occupier.
By contrast, Keyser is globally connected yet purely focused on occupiers, providing clients the best of both worlds: international coverage and conflict-free representation.
At the core of Keyser’s difference is its unwavering commitment to the occupier. The firm represents only tenants and owner-occupiers—never landlords—ensuring that every recommendation and negotiation is driven solely by client objectives.
When managing renewal options, Keyser’s advisors start by conducting comprehensive market analytics across all relevant regions. This data-driven process benchmarks rental rates, concessions, and occupancy costs against real-time market trends. The goal is to determine whether renewing in place or relocating delivers better long-term value.
Because Keyser has no ownership or listing conflicts, clients benefit from an unbiased view of every market opportunity. This independence allows Keyser’s global advisors to negotiate renewal terms aggressively, often achieving improved economics, flexibility, and incentives that traditional, dual-agency structures might overlook.
Global Coordination, Local Expertise
With over 600 professionals and international partners worldwide, Keyser delivers coordinated, multi-market portfolio management that rivals the largest global firms—while preserving the agility and personal service of an independent advisor.
Using proprietary systems and centralized lease administration tools, Keyser tracks critical dates, rent escalations, and renewal options across all markets. This global oversight ensures nothing slips through the cracks and that renewal strategies are synchronized to support each region’s business operations.
In collaboration with its international partners, Keyser executes renewals, expansions, and renegotiations on behalf of multinational occupiers—providing consistent representation, unified reporting, and localized market intelligence wherever clients operate.
Many companies treat lease renewal as a formality. Keyser treats renewals as a business opportunity. Each renewal cycle is an inflection point to:
Through proactive planning and informed negotiation, Keyser helps clients reduce risk, control costs, and maintain flexibility across their global portfolios.
When evaluating partners for multi-market lease renewals, global occupiers often compare Keyser vs. traditional brokerage firms. The difference is clear:
Keyser offers the global scale and service lines of the largest firms—with a conflict-free model that guarantees every client receives unbiased, strategic representation.
Up Next: Check out Keyser's blog, Top 5 Mistakes Tenants Make During the Commercial Lease Renewal Process
A: Ideally, companies should begin evaluating renewal options 18–24 months before lease expiration. This allows time to assess each market, explore competitive alternatives, and create leverage before entering formal negotiations.
A: The most common mistakes include waiting too long to engage the process, relying solely on the landlord’s proposal, and underestimating how market conditions differ between cities. Proactive planning and tenant-only representation help avoid costly oversights.
Q: How can tenant representation firms support multi-market portfolio renewals?
A: A tenant-only firm coordinates data, timelines, and strategy across all markets—ensuring consistency in financial modeling, lease terms, and risk management. This unified approach gives executives clear visibility into how each location supports the company’s overall growth strategy.