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Featured Elsewhere , Office Space , Uncategorized

What WeWork Can Teach You About Your Next Office Move

By Jonathan Keyser
August 01, 2019

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WeWork saw the office space of the future and brought it to fruition. Outfitting coworking spaces with pingpong tables, fresh fruit and other amenities, WeWork has flipped the traditional office space on its head while becoming a $45 billion brand.

Now marketing itself as "The We Company," leadership is applying that same methodology to food and retail (Made By We) and even to education (WeGrow). So why is this disruptor such a game-changer? Because it offers two crucial assets for today’s working world: flexibility and collaboration.

And those assets are important in the modern world: After all, we live in a rapidly changing environment, one where young companies require physical and mental bandwidth to communicate, collaborate and evolve without a huge commitment.

Startup founders and leaders should use this same model to find office spaces that grow with them. 

Find the right space.

There's a lot to learn from WeWork about what growing businesses need. Young companies struggle in particular to find office spaces that can mature with them as they grow, from family-sized iterations into larger and more complex beasts.

I’ve helped many companies develop strategic real estate plans, and it’s incredible how much a workplace can affect many aspects of a business. It’s not just a set of walls and windows -- it influences the talent that's attracted, the culture that's cultivated and even how efficient or opportunistic a company is.

Another challenge with finding a great space stems from the relative lack of transparency in commercial real estate. Traditional firms often steer their clients toward certain properties or negotiate less optimal deal terms. This is all in the name of building a better rapport with the landlords and developers that represent their primary income stream.

Despite numerous challenges, finding the right workplace boils down to leaders setting clear guidelines for their search. Here are three ways to get a company situated in a flexible, personalized workplace:

1. Engage with a tenant-only advocate.

Get out of the network of conflicted brokers. Trust your search to a tenant-only advocate whose allegiance isn't with the landlord. A tenant-focused broker will not have inherent, built-in conflicts, will show you all potential properties and can act as a partner to guide you through the process from planning to moving in.

Tenant advocates can also bring unconflicted project managers to the table to help manage the arduous process of moving. According to PMI's 9th Global Project Management Survey, "Pulse of the Profession," projects are 28 times more profitable when led by a manager. Why? Because they're more predictable.

Experienced project managers assemble a team, manage architects and contractors and oversee the day-to-day process of tailoring a space to a company's unique specifications. These project managers can play peacekeeper in the room and mediate any frank discussions about budget and building needs to keep things in perspective and a vision on track.

2. Avoid being rigid.

Flexibility isn’t an exclusive luxury of millennial WeWorkers. You, too, can engineer flexibility into your workplace by planning ahead for your short-, medium- and long-term real estate needs. Deloitte's 2018 Real Estate Outlookrevealed that nontraditional assets such as flexible leasing arrangements allow companies to adapt to future needs.

Before engaging in a site search, conduct a needs assessment and build a vision for how your company will grow going forward. Consistently evaluate an office's size and space to determine whether it still meets all your needs. Name brands such as Amazon, Airbnb and Microsoft opt to house departments and regional offices away from their headquarters so they can maintain enough flexibility to grow.

Continuously ask questions of your team that assess how useful your current space is while also determining what you'll need going forward. Sometimes the answers will stay the same, and sometimes they'll change drastically. Be flexible enough to incorporate either result into your future office plans.

3. Take stock of your commitments.

Hidden costs can bloat any budget -- even expenses associated with a workspace. According to BOMA International's 2018 Office Experience Exchange Report, 10 percent of an office's operations budget goes to utilities, telecommunications and grounds maintenance.

To keep these costs from snowballing, strike a balance between over- and under-committing to a workspace. There's no need to sign up for a long-term agreement if your growth plans are unclear. Flexibility is key, and your tenant-only advocate can help you negotiate flexible terms.

There are plenty of options to house companies for the short term, which takes the stress and fear out of lease commitments. Options such as WeWork, Co+Hootsand Convene provide young companies with flexible leasing terms that allow them to commit to short-term lease agreements that align better with their current resources and prospects.

When negotiating a lease agreement, make sure you have a clear understanding of the terms and the financial ramifications. Verify the landlord’s measurements and specifications, build in flexibility and make sure you plan for the future.

When done right, workplaces help to build relationships, empower employees and partners, enhance collaboration and set the stage for future success. Get inspired by the WeWork model -- hire an advocate, plan carefully and build flexibility into your lease agreements.

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Jonathan Keyser

Jonathan Keyser is the Founder and Managing Partner of Keyser Commercial Real Estate(http://www.keyser.com/), which has become the largest commercial real estate firm of its kind in Arizona. Jonathan is also a Founding Partner of Exis Global, which today has over 580 people worldwide representing exclusively occupiers of commercial real estate. He is also the founder of a small investment fund that invests in emerging technology companies within Arizona, to support and help grow the startup ecosystem in the state. Jonathan was recently named "The Commercial Real Estate Disruptor" by USA Today and he is a #1 Wall Street Journal Best Selling Author, for his Best Selling Book, “You Don’t Have to be Ruthless to Win”. He has also been named a "Top Social Capital CEO" by the International Business Times, is a highly sought after keynote speaker, is widely recognized as a thought leader featured in hundreds of articles, publications, and podcasts, and has been named a "Top 20 Virtual Keynote Speaker" nationally. As an entrepreneur, Jonathan has built KEYSER into an eight-figure firm named recently as one of the Top 50 Most Trustworthy Companies in America by The Silicon Review. Jonathan is also one of the most connected business leaders in Arizona. He is an active member of Greater Phoenix Leadership (consisting of the region’s leading CEO’s), and he is also a member of Young Presidents Organization (YPO), Chief Executive Organization (ceo), and the Million Dollar Speaking Group (MDSG) within the National Speakers Association. With almost 30 years of experience in the Commercial Real Estate Industry, Jonathan’s firm represents occupiers of space exclusively, both domestically and internationally across a broad range of industries. Jonathan is sought out by companies around the world for his real estate expertise and business acumen. He is particularly good at identifying creative strategies to align real estate with business requirements, designing and implementing unique solutions to complex real estate challenges, and solving Landlord / Tenant conflicts where negotiations have deteriorated in the face of rising hostilities. Jonathan is happily married to his wife Susanna, and has 5 kids with one on the way. His mission is to change the business community through selfless service, and his entire firm is built upon this philosophy. Jonathan is known throughout the business community as someone who loves to help others, and who goes out of his way to be of service to people across the community.

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