Commercial real estate decisions influence cost structure, workforce strategy, operational performance, and long-term business flexibility. As organizations become more data-driven and strategic in their approach to space, the structure of representation has moved from a procedural choice to a strategic priority.
Across office, industrial, manufacturing, medical, and retail environments, business leaders are increasingly choosing conflict-free tenant representation — a model where the advisor represents only the occupier, never the landlord.
The reason is straightforward: undivided loyalty supports clearer guidance, stronger negotiation leverage, and more defensible outcomes.
Historically, many companies worked with large full-service brokerage firms that represent both landlords and tenants, including JLL and CBRE. While these firms offer scale, their dual-agency structure requires brokers to balance competing interests.
Today, organizations — particularly sophisticated corporate occupiers — are prioritizing representation models built for:
As the complexity and scale of real estate portfolios has grown, so has the need for clarity and alignment.
In a tenant-only model, the advisor’s sole responsibility is to support the tenant’s goals.
There is no balancing of landlord relationships or internal listing priorities.
Result:
Advice is confident, precise, and exclusively aligned to the occupier.
Tenant-only firms evaluate the entire market, without preference for internally listed properties or landlord-client relationships.
Result:
Broader option sets and more objective comparisons — particularly valuable in fast-changing markets or specialized asset classes.
Conflict-free representation supports:
Result:
Potentially stronger concession packages, flexibility terms, and pricing outcomes.
Modern occupiers increasingly align real estate with:
A dedicated tenant advisor supports business objectives — not asset-level priorities.
Companies with multi-market footprints — across regions or continents — benefit from consistent representation standards, methodology, and data.
Result:
Better coordination, operational continuity, and portfolio insight across markets.
Executives and boards expect objective justification behind real estate recommendations.
Conflict-free representation provides:
Result:
More defensible decisions at the leadership and governance level.
Sectors with complex real estate needs are often first to adopt conflict-free models:
In these environments, space is not simply a cost — it is a strategic asset.
At Keyser, we exclusively represent tenants and owner-occupiers.
We do not represent landlords in any capacity.
Our approach combines:
This structure allows us to advocate with clarity and precision across office, warehouse, manufacturing, medical, and retail requirements.
The increasing adoption of conflict-free representation reflects a broader trend in corporate real estate: alignment, transparency, and strategic rigor matter.
For organizations making high-impact real estate decisions, ensuring full advocacy is not an operational detail — it is a foundational advantage.
If your organization is preparing for a renewal, relocation, expansion, or multi-market initiative, our advisors are available for a confidential, no-obligation review of your strategy.
Address: 6400 E. McDowell Rd, Ste. 100, Scottsdale, AZ 85257
Phone: (602) 9. KEYSER
Email: info@keyser.com
Get clarity and confidence before your next negotiation. Request your complimentary lease review here → www.keyser.com/lease-review
Q: How Does Conflict-Free Representation Benefit a Company During Lease Negotiations?
Q: What Types of Businesses Benefit Most from Tenant-Only Representation?