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Book of the Month

Book of the Month: The Four Obsessions of an Extraordinary Executive

By Jonathan Keyser
May 13, 2015

blonde with short hairstyle  and glasses,  business woman on meeting, people group in background at modern bright office indoors

The Four Obsessions of an Extraordinary Executive: by Patrick Lencioni

Like every Patrick Lencioni book I’ve read, The Four Obsessions of an Extraordinary Executive takes the form of a fable to impart Lencioni’s unique take on leadership. The crux of Lencioni’s message is that organizations attain their greatest health, and by extension, profitability, when the leaders of those organizations simplify, streamlining those areas to which they devote their attention and efforts, almost to an extreme degree. He identifies four key disciplines which warrant the focus of extraordinary executives:

1. Build and Maintain a Cohesive Leadership Team – Among other things, this involves creating a culture of vigorous debate to ensure that leadership teams do not suffer from their own insulation. Too often, debate is viewed as a sign of conflict, rather than what it really can be--a critical part of the decision-making process, necessary to ensure that issues are viewed holistically and approached strategically.

2. Create Organizational Clarity – Organizational clarity can be defined through establishing answers to the following six questions:

1. Why does this company exist?
2. How should we behave?
3. What do we do?
4. How will we succeed?
5. What is most important right now?
6. Who must do what?

Answers are intended to be succinct. Lencioni does not speak of mission statements, but for many companies the answers to these questions would be an extension of mission, vision and value statements.

3. Over-Communicate Organizational Clarity – According to Lencioni, the extraordinary executive ensures that answers to the above questions pervade the organization such that whether it be the CFO or the mail room attendant, each team member can clearly understand and espouse what amounts to the company’s most fundamental tenets, mission, and methods. This is how organizational unity and cohesion take root.

4. Reinforce Organizational Clarity Through Human Systems – This is where the rubber meets the road. Processes must be established to ensure that new employees are never hired without strong alignment to the organization’s fundamental values. Onboarding these new employees must occur in a systematic way to ensure that the organization’s learned culture is conveyed and absorbed most effectively. Performance review and feedback processes will help to keep individuals accountable to the company’s values and mission.

Executives manage so many aspects of their businesses, that the prospect of devoting focus to as few as four areas might at first seem impractical, if not altogether irresponsible. However, Lencioni makes a strong case that actually the opposite is true. By focusing on these four areas, executives can avoid becoming spread too thin or distracted, and instead devote the lion’s share of their energy to only those areas that will have the most dramatic impact on their company’s health, and by extension, the bottom line.

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Jonathan Keyser

Jonathan Keyser is the Founder and Managing Partner of Keyser Commercial Real Estate(http://www.keyser.com/), which has become the largest commercial real estate firm of its kind in Arizona. Jonathan is also a Founding Partner of Exis Global, which today has over 580 people worldwide representing exclusively occupiers of commercial real estate. He is also the founder of a small investment fund that invests in emerging technology companies within Arizona, to support and help grow the startup ecosystem in the state. Jonathan was recently named "The Commercial Real Estate Disruptor" by USA Today and he is a #1 Wall Street Journal Best Selling Author, for his Best Selling Book, “You Don’t Have to be Ruthless to Win”. He has also been named a "Top Social Capital CEO" by the International Business Times, is a highly sought after keynote speaker, is widely recognized as a thought leader featured in hundreds of articles, publications, and podcasts, and has been named a "Top 20 Virtual Keynote Speaker" nationally. As an entrepreneur, Jonathan has built KEYSER into an eight-figure firm named recently as one of the Top 50 Most Trustworthy Companies in America by The Silicon Review. Jonathan is also one of the most connected business leaders in Arizona. He is an active member of Greater Phoenix Leadership (consisting of the region’s leading CEO’s), and he is also a member of Young Presidents Organization (YPO), Chief Executive Organization (ceo), and the Million Dollar Speaking Group (MDSG) within the National Speakers Association. With almost 30 years of experience in the Commercial Real Estate Industry, Jonathan’s firm represents occupiers of space exclusively, both domestically and internationally across a broad range of industries. Jonathan is sought out by companies around the world for his real estate expertise and business acumen. He is particularly good at identifying creative strategies to align real estate with business requirements, designing and implementing unique solutions to complex real estate challenges, and solving Landlord / Tenant conflicts where negotiations have deteriorated in the face of rising hostilities. Jonathan is happily married to his wife Susanna, and has 5 kids with one on the way. His mission is to change the business community through selfless service, and his entire firm is built upon this philosophy. Jonathan is known throughout the business community as someone who loves to help others, and who goes out of his way to be of service to people across the community.

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