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Strategy , Commercial Real Estate , Dual Agency

The Renewal Option Trap: Why Just Staying Put Could Cost You Big

By Jonathan Keyser
November 17, 2025

The Renewal Option Trap: Why Just Staying Put Could Cost You Big 

The Illusion of Security 

On the surface, renewal options seem like a safeguard—they give you the right, not the obligation, to extend your lease. But in practice, many are written in ways that provide predictability for landlords and far less flexibility for business leaders. 

 

  • Renewal rates are often pre-set. 

  • Terms can be open to interpretation. 

  • And “market rate” clauses can vary widely depending on how they’re defined. 

None of this is inherently unfair—it just means the details matter. Without a clear understanding of those details, you could be committing to terms that limit your flexibility or cost you more than expected. 

 

Why It Can Limit Your Leverage 

Many companies renew simply because it feels easier than moving. That’s understandable—renewals can minimize disruption and preserve culture. But when you signal that you’re unlikely to explore alternatives, you give up valuable leverage in the negotiation process. 

 

Landlords aren’t doing anything wrong—they’re simply operating from their own business interests. The key is to make sure you’re doing the same. 

 

A Smarter Approach 

Think of your renewal option as a tool, not a plan. The strongest position comes from knowing your options and creating healthy competition. Even if you intend to stay, reviewing other opportunities in the market helps ensure your renewal terms reflect current conditions—not just convenience. 

 

Renewal Should Be a Strategy—Not a Default. 

A renewal option is valuable when used intentionally. Treat it as part of a broader strategy to align your real estate with your long-term business goals. 

 

And when it’s time to evaluate your next move, partner with an advocate who understands both sides of the table—and is solely focused on protecting your interests. 

 


 

Frequently Asked Questions:

Q: What does a renewal option mean in a commercial lease?

A: A renewal option gives a business the right—but not the obligation—to extend its lease after the initial term. It’s a useful tool for planning ahead, but the details matter. Rates, timing, and how “market rent” is defined can significantly impactcost and your future flexibility.

 

Q: Is a renewal option good or bad for business leaders?

A: Renewal options are almost always favorable to landlords and should only be exercised in a tight market where someone else wants your space and the landlord is trying to kick you out. Every other time you should treat it as a new buying decision, evaluate all your options in the market and make all landlords, including your current, compete for your tenancy.

 

Q: How should you approach negotiating a renewal option?
A: Start early, understand your market alternatives, and compare multiple options before making a decision. By maintaining optionality, you position your company for balanced, market-aligned terms that support your long-term business goals.
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Jonathan Keyser

Jonathan Keyser is the Founder and Managing Partner of Keyser Commercial Real Estate, which has become the largest commercial real estate firm of its kind in Arizona. Jonathan is also a Founding Partner of Exis Global, which today has over 580 people worldwide exclusively representing occupiers of commercial real estate. He is also the founder of a small investment fund that invests in emerging technology companies within Arizona, supporting and helping to grow the state's startup ecosystem. Jonathan was named “The Commercial Real Estate Disruptor” by USA Today. He is a #1 Wall Street Journal Best Selling Author, for his book, “You Don’t Have to be Ruthless to Win”. Jonathan is a highly sought-after keynote speaker, is widely recognized as a thought leader, has been featured in hundreds of articles, publications, and podcasts, and has been named a “Top 20 Virtual Keynote Speaker” nationally. As an entrepreneur, Jonathan has built Keyser into an eight-figure firm, which was named one of the Top 50 Most Trustworthy Companies in America by The Silicon Review. Jonathan is also one of the most connected business leaders in Arizona. He is an active member of Greater Phoenix Leadership, Young Presidents Organization (YPO), Chief Executive Organization (ceo), and the Million Dollar Speaking Group (MDSG) within the National Speakers Association (NSA). With almost 30 years of experience in the Commercial Real Estate Industry, Jonathan’s firm represents occupiers of space exclusively, both domestically and internationally across a broad range of industries. Jonathan is sought out by companies worldwide for his expertise in real estate and business acumen. He is particularly skilled at identifying creative strategies to align real estate with business requirements, designing and implementing unique solutions to complex real estate challenges, and resolving landlord-tenant conflicts where negotiations have deteriorated due to rising hostilities. Jonathan is happily married to his wife, Susanna, and has six children. His mission is to change the business community through selfless service, and his entire firm is built upon this philosophy. Jonathan is known throughout the business community as someone who loves to help others and who goes out of his way to be of service to people across the community.

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