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Book of the Month

Book of the Month: Give and Take

By Jonathan Keyser
August 18, 2014

GiveandTake

Give and Take by Adam Grant

This is an extraordinarily visionary book that for the first time provides the thoroughly researched and well-vetted business case for success through service. The fundamental premise of the book is that people fall into three general categories, namely: Givers, Matchers and Takers. Givers are exactly what they sound like…people that give selflessly of their time and resources to help others and are consistently looking for ways to be of service to others regardless of what comes back to them in return. Matchers look to “trade” acts of service like referrals with others and will only continue in the giving or sharing if the other person reciprocates. Most people in the world fall into this category at one level or another. The last group, Takers, are described as people who look out just for themselves and try to maximize their personal gain at the expense of everyone around them.

The most interesting thing about this book to me is that it describes how Givers are at both the very top and the very bottom of the monetary success scale, which is a very interesting phenomenon and begs the question: “why?”. The answer, while somewhat intuitive, is quite profound and solves this dilemma using real case studies and 20 years of research. The basic conclusion is that strategic givers that look for maximum impact opportunities with their service and are very intentional about it are the top of the success ladder, and the bleeding hearts that can never say no to a request end up wasting their opportunity for real impact by being pulled in every different direction without purpose, intentionality or focus on impact.

All in all, it is a very good book and has helped me to put a verbal framework around the business model that Keyser was built upon that for me was just intuitive. This book is a must read for anyone looking to create or transform a business through selfless service.

Upwards and Onwards.

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Jonathan Keyser

Jonathan Keyser is the Founder and Managing Partner of Keyser Commercial Real Estate(http://www.keyser.com/), which has become the largest commercial real estate firm of its kind in Arizona. Jonathan is also a Founding Partner of Exis Global, which today has over 580 people worldwide representing exclusively occupiers of commercial real estate. He is also the founder of a small investment fund that invests in emerging technology companies within Arizona, to support and help grow the startup ecosystem in the state. Jonathan was recently named "The Commercial Real Estate Disruptor" by USA Today and he is a #1 Wall Street Journal Best Selling Author, for his Best Selling Book, “You Don’t Have to be Ruthless to Win”. He has also been named a "Top Social Capital CEO" by the International Business Times, is a highly sought after keynote speaker, is widely recognized as a thought leader featured in hundreds of articles, publications, and podcasts, and has been named a "Top 20 Virtual Keynote Speaker" nationally. As an entrepreneur, Jonathan has built KEYSER into an eight-figure firm named recently as one of the Top 50 Most Trustworthy Companies in America by The Silicon Review. Jonathan is also one of the most connected business leaders in Arizona. He is an active member of Greater Phoenix Leadership (consisting of the region’s leading CEO’s), and he is also a member of Young Presidents Organization (YPO), Chief Executive Organization (ceo), and the Million Dollar Speaking Group (MDSG) within the National Speakers Association. With almost 30 years of experience in the Commercial Real Estate Industry, Jonathan’s firm represents occupiers of space exclusively, both domestically and internationally across a broad range of industries. Jonathan is sought out by companies around the world for his real estate expertise and business acumen. He is particularly good at identifying creative strategies to align real estate with business requirements, designing and implementing unique solutions to complex real estate challenges, and solving Landlord / Tenant conflicts where negotiations have deteriorated in the face of rising hostilities. Jonathan is happily married to his wife Susanna, and has 5 kids with one on the way. His mission is to change the business community through selfless service, and his entire firm is built upon this philosophy. Jonathan is known throughout the business community as someone who loves to help others, and who goes out of his way to be of service to people across the community.

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