Is There a Checklist of KPIs I Should Track for My Commercial Real Estate Broker?
In commercial real estate, success isn’t just about closing transactions—it’s about delivering measurable value. Whether you’re leasing office, warehouse, manufacturing, medical, or retail space, knowing how to evaluate your advisor’s performance is essential.
That’s where tracking commercial real estate broker KPI metrics comes in. As a global, conflict-free, and AI-enabled occupier advisory firm, Keyser helps clients establish and monitor the right KPIs for accountability, transparency, and results.
Why KPIs Matter in Commercial Real Estate
Real estate decisions often represent a company’s second-largest expense after payroll. A well-chosen broker should deliver more than space—they should optimize cost, flexibility, and strategic alignment.
Tracking commercial real estate broker KPI metrics helps occupiers answer key questions:
- Is my broker delivering savings against market benchmarks?
- Are they identifying opportunities others might miss?
- Are they proactive in risk management, compliance, and communication?
KPIs turn subjective performance into objective insight, ensuring your broker is a true strategic partner.
Essential KPIs for Evaluating Broker Performance
While KPIs may vary by company and project type, certain categories are universally relevant.
- Financial Performance
- Achieved rent vs. market average.
- Total occupancy cost savings (rent, OPEX, concessions).
- Capital improvement and incentive value secured.
- Process and Efficiency
- Transaction timeline adherence.
- Accuracy and completeness of documentation.
- Responsiveness to client requests.
- Strategic Value
- Alignment with business objectives.
- Integration with broader portfolio strategy.
- Quality of market intelligence and benchmarking.
- Compliance and Risk Management
- Lease audit accuracy.
- Adherence to legal, financial, and operational standards.
- Technology and Data Utilization
- Use of analytics, dashboards, and automation.
- Ability to provide real-time portfolio reporting and forecasting.
For companies managing multi-market portfolios, these KPIs help maintain consistency and identify underperformance before it impacts results.
How Keyser Measures and Delivers on KPIs
Keyser’s global platform provides full transparency and measurable outcomes across every project. With over 600 professionals and international partners worldwide, the firm delivers the same accountability standards as any global brokerage—while remaining fully conflict-free.
Because Keyser represents only tenants and owner-occupiers, its KPIs focus exclusively on client success, not landlord relationships or listing activity. Typical performance reporting includes:
- Savings achieved vs. market baselines.
- Time-to-completion tracking.
- Incentives captured relative to comparable deals.
- Tenant satisfaction scores post-transaction.
This approach ensures alignment with the client’s operational, financial, and cultural objectives across office, warehouse, manufacturing, medical, and retail assets.
AI-Enabled Market Analytics and Predictive KPIs
Keyser is AI-enabled, leveraging artificial intelligence and market analytics to both measure and improve broker performance. AI dashboards track metrics such as absorption rates, rent deltas, and incentive trends—allowing real-time evaluation of how market conditions impact client outcomes.
This data-driven transparency empowers Keyser’s clients to compare performance across markets and project types—ensuring accountability, consistency, and continuous improvement.
Defining Success in Partnership
The right commercial real estate broker KPI framework transforms your broker relationship from reactive to strategic. It ensures your advisor is focused on delivering quantifiable results—not just closing deals.
Keyser’s combination of conflict-free representation, AI-powered analytics, and global service reach provides unmatched clarity and accountability. Whether optimizing office renewals, industrial expansions, or medical leases, Keyser helps clients measure what truly matters: performance that drives business success.
Frequently Asked Questions:
Q: What key performance indicators (KPIs) should business leaders track when working with a commercial real-estate broker?
A: When partnering with a commercial real-estate broker, business leaders should monitor KPIs such as the number of qualified site tours scheduled, average time from initial outreach to lease negotiation, dollars saved through concessions or favorable terms (versus market baseline), and tenant satisfaction with space performance post-occupancy. These metrics help assess the broker’s effectiveness, alignment with your business goals, and value delivered beyond simply securing space.
Q: How often should I review broker-related KPIs to ensure alignment with my occupancy strategy?
A: It’s best to review broker-related KPIs at a minimum quarterly, though monthly check-ins are ideal during active site-selection or lease-renewal phases. Frequent reviews enable you to catch misalignment early, adjust strategy (such as target markets or term lengths), and validate that the broker is proactively delivering value. By establishing a cadence upfront, business leaders maintain oversight of both performance and cost of occupancy.
Q: What questions should business leaders ask their broker to uncover meaningful KPIs and drive accountability?
A: Leaders should ask their broker: “Which metrics will you report on to show value?”, “How do you benchmark lease-terms savings or site-selection results versus market?”, “What timeline milestones will be tracked (e.g., RFP to LOI to occupancy)?” and “How will you tie outcomes—such as improved flexibility, reduced downtime or lower cost of occupancy—to your engagement?” These questions set clear expectations, define accountability, and ensure the broker’s KPIs align with your strategic real-estate objectives.
